daniela federici

director & photographer

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Daniela is an internationally renowned and award-winning director and photographer. Born in Melbourne, Australia, she is currently New York-based and, as a true nomad, loves to travel to the most exotic destinations for numerous creative projects she is working on. Prolific in film, print and social media, she has written and directed everything from digital content to TV commercials and long-format digital series for leading brands.

Daniela studied film and photography and began her career as a director and photographer working with Australian brands and magazines. She had her first shoot for Vogue Australia at 17 and did her first TV commercial for Coca-Cola at 21.

International success came to Daniela in her early 20s with the Guess Jeans campaign featuring Anna Nicole Smith. Interest in the U.S. market drove her to New York, where she has lived for the last two decades.

Daniela’s photography appeared in major glossy magazines like Vogue, GQ, Conde Nast Traveler, Vanity Fair, The Face, Dazed, i-D Magazine and  others. She  also photographed and directed music videos for various actors and musicians, including Prince, Lenny Kravitz, Pink, Fergie, Radiohead, Tiesto, Alicia Keys, Celine Dion, Mariah Carey, Iris Apfel, and Kim Kardashian. Daniela has two MTV awards for her direction and has also won numerous photographic awards for her campaigns and editorials.

A global traveler with three passports, she has access to notable tastemakers, cultural icons and places that will inspire. Her storied career and interest in travel, culture, art, architecture, fashion and design led to a ten-year contract with Conde-Nast Traveler USA that cemented Daniela as a travel expert and influencer.

In addition to her work with numerous magazines, Daniela also developed her digital travel guides and directed the TV series “Modern Nomad,” dedicated to exploring the world and sharing her journeys around the globe. For her series, Daniela visited destinations like Capri, Cuba, Rajasthan, and Rio de Janeiro, just to name a few and met local tastemakers and cultural icons, architects, artists, and even kings and queens, who shared the best places and secrets of their cities. In the series, Daniela has interviewed renowned artists Subote Gupta and Ai Wei Wei, filmmaker Mira Nair, photographer Steve McCurry, the Maharaja of Jodhpur, Queen Rania and King Abdullah of Jordan.

Daniela also launched a digital content collective, Nomad Media Industries focused on, as she puts it, “on fusing creativity and technology, video production and analytics to enable brands to become always-on publishers in a customer-first digital world.”

She is currently writing and producing a passion project, which is a TV series with host Celine Cousteau, granddaughter of Jacques Cousteau, titled “Coming Up for Air.” Each episode focuses on remarkable people finding solutions to the world’s most pressing problems through innovation and creativity. And Daniela is working on three other digital series. One is on creativity & design titled “Iconic,” and the other is a series about the history of fashion & Hollywood, and the third is “The Guess Years from 1992-1996”, while continuing to work with brands.


Magazine: Allure, Angelino, Conde Nast Traveler, ELLE, Esquire, Flaunt, GQ, Harpers Bazaar, InStyle, Interview, Los Angeles Magazine, Luxe London, Marie Claire, Numero, Sunday Times Magazine UK, V Magazine, Vanity Fair, Vogue

Celebrities: Alicia Keys, Antonio Banderas, Celine Dion, Chloe Sevigny, Debbie Harry, Elizabeth Hurley, Eric Bana, Guy Pierce, Halle Berry, Heidi Klum, Harry Connick Jr, Isabella Rosellini, Jame Mcavoy, Katherine Zeta Jones, Kerry Washington, Lenny Kravitz, Liza Minnelli, Mariah Carey, Mary J Blige, Michael Douglas, Naomi Watts, Pink, Patrick Dempsey, Prince, Radiohead, Russel Crow, Ryan Phillipe, Salma Hayek, Sarah Jessica Parker, Steve Buschemy, Tamara Feldman, Venus Williams, Victoria and David Beckham, Zoe Saldana, Tiesto, 

Clients: Alberto Culver, Armani Exchange, Baldesarini, Badgley Mischka, Bobbi Brown Cosmetics, BMW, Bulgari, Campari, Cartier, Chanel, Coca-Cola, David Morris, De Beers, Dior Earl Jeans, Ellesse, Franke Garnier, Georges Marciano, Gillette, Golden Circle, Guess, Gucci, J Brand, Jimmy Choo, Joy Perfume, Kayser, La Perla, Levieve Diamonds, L’Oreal, Malizia, Neiman Marcus, Nike, Nikon, Nivea, Paspaley, Replay, Rock House, Jamiaca, Salvini Jewelry, Schick, Smirnoff, SM Aura, The Taj Hotel Group, Trish Mcevoy Cosmetics, Vanderbilt, Westfield, Wolford, Wonderbra, Zeki

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