Giovanna Maselli is a globally experienced marketing strategist with over 15 years of success across journalism, public relations, and B2B marketing. Her work is driven by an insatiable curiosity for people and a deep passion for creating meaningful connections.

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She began her career in journalism, honing her ability to craft impactful narratives and visual stories across the U.S. and Latin America. Her work in fast-paced newsrooms sharpened her skills in communication, audience engagement, and storytelling under pressure.

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Evolving her career, Giovanna transitioned into global B2B marketing where she led high-impact digital and traditional campaigns in the U.S., Europe, and Asia. At a global Fortune 500 company, she directed data-driven strategies for brand awareness, lead generation, and market expansion—delivering measurable ROI while managing agency partners and cross-functional teams.

 

What sets Giovanna apart is her ability to fuse creativity with analytical precision. Whether building brands, launching revenue-driving campaigns, or leading brick-and-mortar activations, she applies insights from consumer behavior and data science to ensure each initiative is both emotionally resonant and commercially effective.
 

In addition to her core marketing work, Giovanna is also a dedicated trainer and educator. She excels at translating complex digital marketing and branding concepts into accessible language for audiences ranging from university students to C-suite executives. Her background in journalism, PR, and marketing makes her a compelling communicator and trusted advisor.

 

Above all, Giovanna believes that emotional connection is the cornerstone of effective communication. Her work is rooted in the idea that human behavior—and our shared need to connect—can be the most powerful driver of business success in a digital world.

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