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Creative Director, Apparel Sporting Goods



Luis Gutierrez is an accomplished Senior Creative Director who has conceptualized and executed brand campaigns across a diverse range of mediums, including digital advertising, print, retail, web, social media, trade shows, direct-to-consumer channels, video production, corporate communications, and sales presentations.


He has also taken the lead in developing product marketing and packaging elements to effectively communicate brand positioning. His leadership extends to managing a creative team consisting of copywriters, art directors, graphic designers, videographers, editors, and photographers, fostering a positive and collaborative work environment.


Furthermore, Luis has extensive experience in coordinating third-party resources, including photographers, freelancers, vendors, printers, and interactive sub-contractors for corporate fashion shows and sales meetings.


Notably, he has successfully launched various menswear and womenswear brands, including one that expanded from 200 retail outlets to 500 doors nationwide in just five months.


Luis has had the privilege of working for renowned global enterprises, such as Perry Ellis International, Disney, Vanity Fair, and New Era Cap Co. His diverse skill set encompasses: Photography & Video Direction, Storytelling, Set Design & Production, Product Marketing, Package Design, Strategic Planning and Brand Campaign Conceptualization.

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